In an increasingly competitive job market, there is an increasing need for candidates to differentiate themselves. Therefore, a good personal branding strategy is key and is worth creating.
Essentially, personal branding is your unique selling proposition which will set you apart from your competitors. It is the first thing that potential employers if you are a job seeker or clients if you are self-employed will associate with you. It should sum up what you do – perhaps you have a niche skill set that is highly in demand on the market or you have a proven track record in a field or industry.
Whatever your personal brand is needs to be concise but at the same time comprehensive and convey the value that you will provide to employers, clients or customers. It also needs to create a certain level of intrigue so that people will want to contact you and find out more.
Creating your personal brand can be a difficult task. We can help you create your unique personal branding statement based on your work experience, skills set and personality.